I chose to enroll in the Graphic Arts program because I love art. I am always so impressed when I see a designer who can do a good job at marrying color, type, and imagery to essentially become the voice of a company. I aspire to have artwork out in the world one day that everyone instantly recognizes. Without branding, when you pass a McDonalds or a Wendy’s, would you know which one is which? Most likely not because it would just look like a brick building.